by Zack Seipert | Nov 17, 2023 | Blog
“The only constant in life is change.” – Heraclitus I recently had a conversation with my friend. In this conversation, we talked about many things (as we tend to do), but our conversation quickly began to revolve around change, the current business...
by Zack Seipert | Oct 11, 2023 | Blog
If there is one thing I know, it is this: government communicators are stretched. Stretched for time, stretched for money, and stretched for resources. We are constantly asked to do more with less. In today’s fast-paced digital age, government communicators face...
by Zack Seipert | Sep 20, 2023 | Blog
In today’s world, social media platforms have become important channels for government entities to communicate with the public, disseminate information, and solicit feedback. However, unlike private sector organizations, government agencies must uphold the...
by Zack Seipert | Sep 11, 2023 | Blog
A few weeks ago, we discussed the role that social media plays in government communications today. In that blog post we learned about the Continuum of Emotional Connection and how our social media followers are merely on the first step of a journey to ultimately...
by Zack Seipert | Aug 29, 2023 | Blog
Roughly three months ago I set off on a journey to improve myself and my personal brand. I wanted to establish myself as a leader in a space that I have experience in, and in a space that I knew I could do the most good. That space, that niche, for me, was government...
by Zack Seipert | Aug 22, 2023 | Blog
There have been quite a number of changes that have occurred across the social media landscape recently including: – Statewide TikTok restrictions and bans over data and security concerns- The acquisition and rebranding of Twitter to X by Elon Musk- The release...
