Blog
From Policy to Practice: Web Accessibility in Government
It was early May 2023, I was attending GSMCON in Reno, NV, and taking it all in. I love attending conferences and getting the chance to reflect on my work through new points of view. During a special general session on accessibility, I experienced the biggest mindset...
Dealing with Mis- and Disinformation
I want you to take a minute and look at the faces in the picture above. Perhaps one of them reminds you of a family member, a co-worker, or a friend. Now, what if I told you that none of those individuals actually exist? They are each deep fakes created by a site...
LinkedIn for Local Gov.
What's the one platform I'll be leaning into most in 2024? I'm glad you asked! Drum roll, please. And the platform is . . . LinkedIn! Wait, how did you know? I guess the blog post title gave it away, didn't it? Shoot. Anyway, yes, it's LinkedIn! I know, I know, I can...
Innovate or Stagnate: A Government Communicator’s Guide to Staying Relevant
"The only constant in life is change." - Heraclitus I recently had a conversation with my friend. In this conversation, we talked about many things (as we tend to do), but our conversation quickly began to revolve around change, the current business landscape, and...
Generative AI for Government Communicators: 5 Ways to Use Artificial Intelligence to Boost Your Productivity
If there is one thing I know, it is this: government communicators are stretched. Stretched for time, stretched for money, and stretched for resources. We are constantly asked to do more with less. In today's fast-paced digital age, government communicators face a...
Government Social Media and the First Amendment
In today's world, social media platforms have become important channels for government entities to communicate with the public, disseminate information, and solicit feedback. However, unlike private sector organizations, government agencies must uphold the principles...
Fostering Connection Through Social Media
A few weeks ago, we discussed the role that social media plays in government communications today. In that blog post we learned about the Continuum of Emotional Connection and how our social media followers are merely on the first step of a journey to ultimately...
Zack Seipert Named Government Social Media Membership Council Member – West Region
Roughly three months ago I set off on a journey to improve myself and my personal brand. I wanted to establish myself as a leader in a space that I have experience in, and in a space that I knew I could do the most good. That space, that niche, for me, was government...
What Role Does Social Media Play in Government Communications Today?
There have been quite a number of changes that have occurred across the social media landscape recently including: - Statewide TikTok restrictions and bans over data and security concerns- The acquisition and rebranding of Twitter to X by Elon Musk- The release of...
AI in the Public Sector: 5 Tools to Try Today
This week, I attended a 3CMA webinar titled - Everything You Need to Know (as of today!) about Artificial Intelligence. It was excellent! The speakers, the timely topic, the discussion, and the Q&A all offered immense value. I'm glad I attended. During the...