IS YOUR GOVERNMENT MARKETING FOSTERING TRUST AND HUMAN CONNECTION?
Learn MoreIT’S TIME FOR A CHANGE…
The world is rapidly changing and tried and true communication approaches are no longer working like they used to. In fact, they could be contributing to the distrust associated with government entities today.
Here you will discover the formulas and frameworks necessary to get your vital messages seen, heard, and understood by your community in today’s noisy world.
Marketing Specialist. Government Communicator.
A digital marketer by trade, and a government communicator by choice. Zack Seipert is on a quest to rebuild trust in local government through the power of human-centered communication.
DID YOU KNOW?
%
Only 42% of U.S. citizens trust in their government
%
Only 39% of people say that the government is a reliable source of trustworthy information
%
Only 33% of people view government leaders as a unifying force that brings people together
%
Only 41% of people trust their government leaders
Source: 2023 Edelman Trust Barometer
ZACK’S FACTS
Subscribe to “The Zack’s Facts” newsletter for my monthly take on the latest industry topics, a government account spotlight, and resources for you to become a better government communicator.
OUR LATEST POSTS
Innovate or Stagnate: A Government Communicator’s Guide to Staying Relevant
"The only constant in life is change." - Heraclitus I recently had a conversation with my friend. In this conversation, we talked about many things (as we tend to do), but our conversation quickly began to revolve around change, the current business landscape, and...
Generative AI for Government Communicators: 5 Ways to Use Artificial Intelligence to Boost Your Productivity
If there is one thing I know, it is this: government communicators are stretched. Stretched for time, stretched for money, and stretched for resources. We are constantly asked to do more with less. In today's fast-paced digital age, government communicators face a...
Government Social Media and the First Amendment
In today's world, social media platforms have become important channels for government entities to communicate with the public, disseminate information, and solicit feedback. However, unlike private sector organizations, government agencies must uphold the principles...